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2024 Santa Cruz County Fair Artwork

Look closely! There are many fun and fantastic details in this year’s Santa Cruz County Fair artwork … based on the theme, “Pioneer Days to Modern Ways!”

Art by Susan McBeth

Artist Susan McBeth created the time-defying design. It features a covered wagon hovercraft, an astronaut, plus pioneers with a smartphone and tablet in hand. And don’t miss the drone cleverly hidden in the logo. The artwork is the perfect depiction of fairs past, present and future.

The timeless tableau is the culmination of many creative minds, both Fair officials and marketing team members, brainstorming the limitless possibilities inspired by “Pioneer Days to Modern Ways.” They handed off their ideas to McBeth who crafted them into the hand-drawn and original and colorful artwork.

McBeth is the artist who created a memorable character for a past fair, the surfing pig.


This artwork will first be featured on the cover of 2024 Entry Guide. The Entry Guide will be available online, and distributed to local businesses, early next month.

The Santa Cruz County Fair will be Sept. 11-15, so get ready to show your best.

For updates, visit santacruzcountyfair.com.


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