Brown Bag Workshops Designed to Support Local Small Business Community

APTOS – The Central Coast Small Business Development Center (SBDC) at Cabrillo College has announced the schedule for this year’s Small Business Brown Bag workshops; a series of ten, hour-long classes designed to support small businesses. The workshops are a collaborative effort between the SBDC, the Santa Cruz Downtown Association, the City of Santa Cruz, Think Local First, NextSpace, SCORE, and the Santa Cruz Public Library. Bay Federal Credit Union sponsors the workshops.

All workshops are free of charge and will be held on the second Thursday of the month from 11:45 AM – 1:00 PM in the upstairs meeting room of the Santa Cruz Public Library, at 224 Church Street. Pre-registration is recommended but not required. To register, visit www.santacruzpl.org/brownbags. The list of workshops is as follows:

March 14 – The New Kitchen Cottage Bill: Produce Your Own Specialty Foods for Profit

April 11 – Your On-line Cash Register: New Tech Tools for Instant Sales

May 9 – Easy Website Development: The Basics of WordPress

June 13 – Email Marketing Programs: Boost Your Sales, Stay in Touch with Customers

July 11 Sell to the World, Part I: eBay Basics

August 8 – Sell to the World, Part II: Etsy, Shopify & Other Sites to Expand Your Markets

September 12 – Your Online Reputation: How to Establish, Nurture & Protect it

October 10 – Using Your Advertising Dollars Wisely: Broadcast, Print, & Web – Which is Best for You?

November 14 – Intellectual Property Protection: The Basics of Patents, Trademarks & Copyrights

The Central Coast SBDC at Cabrillo College offers a wide variety of services for current and potential small business owners by providing quality management and technical assistance, employee retention support, expansion and development planning support, education resources, and more. All business counseling services are confidential and free of charge. www.centralcoastsbdc.org