Service That Stands Out
By Willa Reed
In a city where customer service is everything, Integrity Automotive Service’s friendly atmosphere and personal approach stand out.
The shop is known for tire work, offering a price-match guarantee, nationwide warranties, and no-interest financing. Tire customers get lifetime rotation, bouncing, flat repairs, and alignment maintenance.
Grewal had always wanted to own a business, and Integrity Automotive has been open for 18 years of quality service.
Service is underway at Integrity Automotive in Scotts Valley. • Photo Credit: Willa Reed
By meeting stringent quality standards, Integrity Automotive has earned ASE certification, which means technicians must pass a test to prove their expertise and retest every five years, and AAA approval, which means AAA members can request a 10 percent discount on repairs.
The staff consists of a close-knit team of experienced employees, some who have been employed there for 17 years.
“I have an open door policy,” Grewal says, “and I consider my employees as my second family.”
Direct Manager Nathan McMillen has been with Integrity 15 years.
“I love it here,” he says. “I’ve seen customers who have been coming to me for a decade and have watched their kids grow up.”
That longevity builds relationships.
“We’re able to do little things for our customers, and a little goes a long way,” McMillen says. “We’ve known some customers for over a decade, and at this point, they’ll just throw me the keys and let me get to work because we have confidence and trust. We go the extra mile.”
When COVID-19 entered the scene in March of 2020, Integrity Automotive experienced a whirlwind of changes.
Their business faced uncertainty as shutdowns began, having to initially close, then reopen with different hours, investing in safety precautions such as Plexiglass shields, cleaning supplies, and gloves to protect their employees and customers.
The team at Integrity Automotive Service, from left: Sam D’Augustine, Nathan McMillen, Jorge Orozco, Jose Magana, Noel Tapia, and Hector Ayala. • Photo Credit: Willa Reed
Despite these challenges, Grewal and his team continue to offer their trademark friendly and personal service.
Customer William Lansdowne will attest to that.
“The entire atmosphere is welcoming and inviting,” he says. “I didn’t expect that from an auto shop, but Integrity has customer service down to a T.”
Lansdowne appreciated the way employees explained his service in a way that was clear and concise, answering any questions he had.
“They were extremely helpful and made me fully understand everything being done to my car,” he says. “It was very refreshing.”
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Integrity Automotive Service Inc. is located at 107-A Whispering Pines Drive, Scotts Valley. Hours are 7:30 a.m. – 5 p.m. Monday through Friday, 8 a.m. – 4 p.m. Saturday, and closed Sunday. Call 831-439-9631. Or visit integritycarservice.com.