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Measure Q Pros & Cons

Environmental Coalition Backs Measure Q

Vote YES on Measure Q to Protect Santa Cruz County’s Natural Water Sources — and Protect our Communities and Local Forests from Wildfire

In the past few years, our communities have been threatened by more and more extreme wildfires. Drought and pollution are growing threats to our local natural water sources — the rivers, creeks and streams that provide our groundwater reserves.

Vote YES on Measure Q:

Fiscal Accountability and Local Control:

Vote YES on Measure Q for Water and Wildfire Protection!

John Ricker, Retired Water Resource Manager

David Hopper, Fire Captain, Local Firefighter

John Laird, State Senator, 17th District

Nancy B Macy, Chair, Valley Women’s Club Environmental Committee

Anna V. Hurtado-Aldana, Treasurer, Friends of Watsonville Parks and Community Services

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Rebuttal to the Argument Against Measure Q

We all share responsibility for minimizing wildfire risk and supporting recovery, and we want well-funded local fire departments to respond in the moment.

We also need to fund smart preparation that protects our homes, businesses, and natural areas. Measure Q supports both.

Measure Q provides dedicated funding for wildfire risk reduction:

Measure Q also protects water quality, clean beaches, and wildlife habitat. Measure Q isn’t only about wildfires: we must also protect our natural water sources, groundwater, beaches, marine and wildlife habitat, wetlands, forests, parks, and open space from growing threats of climate change, extreme weather, pollution, and drought.

Vote YES on Measure Q to:

Measure Q will also attract millions in state and federal matching funds. All funds are subject to local control and independent oversight.

Firefighters, the Fire Safe Council of Santa Cruz County, the Central Coast Prescribed Burn Association, and hundreds more agree — Vote YES on Measure Q for Water and Wildfire Protection! Learn more: www.VoteYesOnQ.com

Joe Christy, Founding Member and Former President, Fire Safe Council of Santa Cruz County

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Fire Chiefs Association Says No to Measure Q


Safe Drinking Water, Clean Beaches, Wildfire Risk Reduction, and Wildlife Protection Initiative

Your Santa Cruz County Fire Chiefs’ Association does not support this measure because it does not directly contribute to wildfire risk reduction nor directly fund all local fire agencies that are responsible for wildfire risk reduction.

The Fire Chiefs struggle with:

The measure as written over 16 pages identifies 17 areas of focus; wildfire risk reduction is just one of the areas competing for these funds.

In light of the CZU wildfire experience, we believe funding should be prioritized, not minimized, to protect our communities and for it to be placed in those best positioned to protect them.

Mark Bingham, President and Fire Chief, Santa Cruz County Fire Chiefs Association

Stacie Brownlee, Treasurer and Fire Chief, Santa Cruz County Fire Chiefs Association

Rob Oatey, Secretary and Fire Chief, Santa Cruz County Fire Chiefs Association

Jason Nee, Vice President and Fire Chief, Santa Cruz County Fire Chiefs Association

All 4 signing on behalf of the Santa Cruz County Fire Chiefs Association

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Rebuttal to Argument in Favor of Measure Q

Vote NO on Measure Q

Now coined the “Water and Wildfire Measure” in their media displays, this play on your emotions — it is misleading and irresponsible branding. These funds are managed by County Departments, approved by County Supervisors, with an advisory board appointed by the County Supervisors and Cities — it’s not “independent transparent oversight.”

There is no guarantee any funds will be spent to reduce wildfire risks, or distributed to Fire Agencies best suited as subject matter experts to conduct wildfire resilience and fuel reduction projects.

There is no way to prevent the County, charged with managing the revenues, from supplanting ongoing County Operating Expenses with Measure Q funding.

This measure funds programs that do not focus on clean water or wildfires — funds can be used for park construction, litter clean up, after school programs, visitor services, and trail head facilities (toilets).

There is no advocate for the unincorporated areas of our County residing in Independent Fire Districts. You will pay and yet may see no benefit.

Priority funding given to:

Measure Q employs a broad brushstroke to address a vast array of 17 environmental concerns without providing specific solutions, details, or accountability. It’s bad policy and legislation designed to fund the County!

Join us in VOTING NO ON MEASURE Q!

Mark Bingham, President, Santa Cruz County Fire Chiefs Association signed on behalf of the Santa Cruz County Fire Chiefs Association


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