Rainbow Carpet One

Thirty-Eight Years of Excellent Service

By Edita McQuary

Growing up in Santa Cruz and Soquel, brothers Dean and Don Sturtevant have been in the family’s local carpet and flooring business for 38 years.

Don has now retired but Dean, along with his wife, Rochelle, are still going strong. They started out in Watsonville and Santa Cruz 38 years ago. And have recently sold their Santa Cruz location to better focus on customer service and personal attention. Originally they were on Freedom Boulevard but for the past year they have been at their new location on Airport Boulevard close to the Watsonville Airport between Highway 1 exit and Freedom Boulevard.

Both Soquel High School graduates, Dean and Rochelle have been married 34 years, have five children and seven grandchildren. The 14 employees at Rainbow Carpet One are all Watsonville natives, and most are bilingual in Spanish. Several of the employees have been with the company 20+ years.

Dean says he and his employees provide the high-quality service that the big box stores are not able to provide. Personal relationships in the community and word of mouth referrals have been vital to their business.

Although some of their business has been awarded by competitive bid to entities such as City of Santa Cruz, Santa Cruz Police Department, City of Watsonville, etc., the vast majority of the business comes from the local community. He and Rochelle would like to take this opportunity to thank the community for their loyalty.

The most unusual job they have had to do has been to install an outdoor putting green for a customer. But primarily their business is indoor carpeting and flooring as well as window coverings for residential and commercial customers. They sell and install hardwood, laminate, ceramic tile, vinyl, and carpeting.

They carry a wide range of popular brands such as Armstrong, Mannington, Shaw, Mohawk, among many others. There is a selection of area rugs as well as window coverings.  Need to carpet a small space? There is a bin outside in the parking lot through which customers can look to see if something might fit their requirements.

Rainbow Carpet One prides itself on excellent customer service and free estimates, free decorating service and zero % financing. Right now there is a special “Get Ready for the Holidays” sale until Thanksgiving: Free padding and no sales tax on any carpet purchased.  Call them for details.

“Flooring is what we do.  It’s what we know better than anyone — it’s what we do better than anyone.”  Customers are invited to come see for themselves.

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Rainbow Carpet One is located at 416 Airport Boulevard in Watsonville.  Telephone: 728-3131.  Open Monday through Friday 8 a.m. to 5 p.m., Saturday 9 a.m. to 6 p.m. www.rainbowcarpetone.com.