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Santa Cruz County Fair: Sept. 13-17 — Opening Day BBQ!

Wednesday, September 13 – Starting at Noon

Hosted by Santa Cruz County Farm Bureau &The Watsonville Firefighters Association

The Santa Cruz County Farm Bureau announced Wednesday that it will again be hosting, along with the Watsonville Firefighters Association, the County Fair’s Opening Day Barbecue, to be held on Wednesday, September 13, 2023. The barbecue will start at noon and continue until the food runs out (normally 2:30 p.m.).

The Opening Day BBQ is a great way to start off the 2023 Santa Cruz County Fair

Watsonville Firefighters Association will be cooking up a delicious barbecue lunch. On the menu will be barbecue tri-tip, beans, salad, french bread and coffee or lemonade to drink.

Cost is $20 for adults, $18 for seniors and $10 for children ages 5-11. Lunch will be served at the fairgrounds at Paddy Smith Park located between the Arts Building and Crosetti Building.

Farm Bureau President Dennis Webb stated, “This barbecue is a tradition to kick-off the county fair. The firefighters do an excellent job in preparing the food. We invite everyone to come to this event.”

For more information, contact the Santa Cruz County Farm Bureau office: Phone: (831) 724-1356; Email: sccfb@sbcglobal.net

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They’re shouting it from the top of the Ferris wheel!


Laura Rider with the Rider’s apple label in the Ag History Museum at the County Fairgrounds. • Photo Credit: Jondi Gumz

The 2023 Santa Cruz County Fair is Wednesday to Sunday, Sept. 13-17.

That means carnival rides, sweet and savory treats, live music, livestock, magic shows and much more — all at the fairgrounds, 2601 East Lake Blvd., Watsonville.

The theme is “Home Grown & Locally Shown.”

The fair is open from noon to 11 p.m.

Free admission for kids on Wednesday.

Apple pie contest is Wednesday, the band Tsunami is Thursday night, the Houserockers are on Friday night, diaper derby is Saturday, livestock awards are Sunday.

Fair tickets: Adults, $20, children 6-12, $10, and seniors 62+, $13 (and $12 on Senior Day Wednesday). Buy tickets at santacruzcountyfair.com and view the entire schedule.

Santa Cruz artist Donna Giubbini with her new painting depicting the county’s dairy history in the Ag History Building at the county fair. • Photo Credit: Jondi Gumz


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