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Scotts Valley Fire Measure W: Vote Nov. 7

By Jondi Gumz

In June 2006, the Scotts Valley Fire District asked voters to approve an $8 million bond to replace the fire station on Erba Lane, the vote was 3,874 to 3,537 — yes votes totaled 65.2% but 2/3 yes was needed for passage.

So the fire board and fire chief found ways to lower the cost to $5.2 million and with the measure only 72 votes short, they asked voters again in November 2006. This time, the vote was 3,144 to 1,677 – yes votes totaled 52.3%.

Since then, no other asks have been made.

With the Erba Lane fire station built in 1964 getting older, the fire district board, headed by Daron Pisciotta, and the new chief, Mark Correira, are asking voters for a 30-year bond of $22.24 million to build a new station on a district-owned lot on La Madrona Drive across from the Hilton Hotel.

Property owners would pay $27.50 per $100,000 of assessed value, so for a newer home assessed at $1 million, the owner would pay $275 per year. Of course, many homes not sold recently have lower assessments.

Correira noted the fire district has gone to the voters only twice since 1994 for operational funding. Voters said yes in 1994 to Measure F, to change the appropriation limit. In 2000, voters said no to Measure V, a $51 parcel tax to provide advanced life support.

The Measure W bond vote is Nov. 7. No one filed an argument against.

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Argument in Favor for Measure W

Vote YES on Measure W for Improved Community Safety!

The fire station headquarters at Erba Lane does not meet essential services building and safety standards, putting the community of Scotts Valley at risk in the event of a disaster.

The ballot measure will allow for the construction of a new strategically located fire station on La Madrona Drive across from the Hilton Hotel. Once built, the Erba Lane fire station will be decommissioned.

YES on W will keep our friends, family, firefighters and community members safe.


Community Safety

Currently, the 60-year-old Scotts Valley Fire Station on Erba Lane:

YES on W will:

Financial Impact

Safety is a Community Responsibility — Please join us in voting YES on Measure W.

VOTE YES on Measure W

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When to Vote on Measure W

The ballots for the Nov. 7 election will be mailed on Oct. 9. There will be a voter guide included with the ballot that will tell what options there will be for in-person voting.

Santa Cruz County clerk Tricia Webber said because this election is on an established date, there will be vote centers.

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Voting at the County Elections Office

701 Ocean St Room 310, Santa Cruz
Oct. 9 through Nov. 6
Monday-Friday | 8 a.m. to 5 p.m.
Oct. 28-29 and Nov. 4-5
Saturday-Sunday | 9 a.m. to 5 p.m.
Election Day
Tuesday, Nov. 7 | 7 a.m. to 8 p.m.

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