Surf City Sandwich

Success Story of the Month!

From the Central Coast Small Business Development Center at Cabrillo College

Congratulations to owners Paul and Elaine Figliomeni on the opening of your new business Surf City Sandwich! With the goal to provide a quick service restaurant and superior customer service, the surf-themed eatery features locally sourced ingredients including gourmet sandwiches such as the Surf City Philly and California Chicken, along with delicious salads, clam chowder, and scrumptious desserts.

Located on Soquel Drive and 41st Avenue in Soquel, it also features many local beers on tap including Discretion, Santa Cruz Ale Works and Santa Cruz Mountain Brewing, just to name a few. Now open for breakfast!

Paul and Elaine Figliomeni

The Figliomenis received assistance from the SBDC at Cabrillo College to get their business up and running. SBDC Restaurant Advisor Tom Bruce was brought in to strategize their culinary offerings, and SBDC Business Management Advisor Keith Holtaway provided help with the business startup and procuring the necessary financing they were seeking.

“Thanks to the assistance we have received from Keith and the SBDC, we were able to open our business in Soquel in a high profile location. Keith has been an indispensable resource in the success of our business. His practical knowledge, enthusiasm, patience and understanding has helped us immensely. Also, the Boost Your Restaurant’s Bottom Line classes we attended with Tom Bruce were a very helpful resource for our start-up. We are very grateful to both Tom and Keith for all of their help and support. We highly recommend them for any new restaurant endeavor.”