Find a list of local businesses in our business directory. We understand and value that shopping at a local business impacts the community.
Nestled in the heart of Aptos Station, SoulCare Studios offers something rare—a welcoming space…
Find a list of local businesses in our business directory. We understand and value that shopping at a local business impacts the community.
Nestled in the heart of Aptos Station, SoulCare Studios offers something rare—a welcoming space…
Park Avenue Fitness was founded on a simple belief: no two bodies are the…
For more than six decades, the sewing and vacuum shop on Santa Cruz’s Ocean…
By Joe Ortiz Jean-Jacques Rousseau is often quoted as saying artists have to learn…
One of Scotts Valley’s most sparkling holiday destinations is preparing for its biggest two…
By Tad Stearn Walking into Aliyah Studio, a GYROTONIC® fitness studio in Capitola, one…
By Edita McQuary Washington, D.C. native Ethan Wahl-Taylor came to visit Santa Cruz in…
By Heidi Johnston Avalon Visions originally opened in 1993. Gwyneth (Gwen) Thomas and her…
Photos and Story By Heidi Johnston Michelle and Randy Dern are the owners of…
By Heidi Johnston Annette knows a thing or two about hospitality, service, health—and how…