By Heidi Johnston
Annette knows a thing or two about hospitality, service, health—and how to run a thriving business. A Harbor High graduate with a Bachelor of Science in Dietetics from UC Davis, she’s been the full-time franchise owner of Curves Aptos for over six successful years.
Annette hosting a fundraiser at Curves Aptos
“Our goal is to empower women through a fun, fast, and effective workout, healthy living, and community support,” Annette says.
One of the unique features of Curves is its focus on women’s fitness. The program is just 30 minutes long, designed to fit any schedule, and accommodates women of all ages and fitness levels.
Member Terry T., who’s been part of Curves for more than two years, shares, “I’m now stronger than I’ve ever been—even with my orthopedic issues: foot, back, shoulder, and knees. The group encouragement and mental health benefits keep me going. My favorite shirt says: I’m Nicer After Curves.
“There’s so much stress in the world,” Annette adds. “Many of our members live alone. This is their place to relieve stress, connect with others, and feel good about themselves.”
Politics, religion, and sports are off the table—but beauty tips are fair game. Need a great hairdresser? You’ll get plenty of recommendations—and maybe a few follow-up visits just to see your new look.
From the moment you walk in, you’ll notice the open, friendly energy. Pink-themed walls and smiling staff welcome you, but don’t let the warmth fool you—this is a hive of empowerment and motion.
Why Members Love It
Cindy D. writes: “Curves Aptos is amazing! My daughter and I joined a couple of months ago and we couldn’t be happier. My schedule is crazy, but getting in a 30-minute workout three times a week works perfectly. I leave feeling accomplished every time. The staff is so helpful and encouraging.”
MyZone Tracks Your Progress
The secret behind many members’ success is the MyZone Tracker, which helps you stay in your optimal fat-burning zone—60–80% of your maximum heart rate.
Annette explains, “Sometimes we get complacent during workouts and our heart rate drops. The visual feedback from MyZone keeps you focused and motivated.”
Wearable in or out of the gym and compatible with Apple, Google, or Samsung devices, MyZone delivers real-time feedback, making exercise more engaging and rewarding.
“It adds a fun, community-driven layer to your fitness journey,” Annette says.
Maximize Your 30 Minutes
Curves are all about using your time wisely. The system rotates focus between upper body, lower body, and core with targeted moves, interspersed with metabolic rest stations using mats.
“The circuit routine builds confidence, strength, and consistency,” Annette says.
Trainers are always on hand to coach and motivate, so you never have to wonder what to do next.
Classes like Balance and Hip Mobility are integrated into the Curves circuit along with WOW (Workout of the Week) moves. Whether you’re doing WOW, working on mobility, or setting personal goals, the program offers flexibility and variety.
More Than a Gym — A Sisterhood
“It’s more than just a gym—it’s a sisterhood and a community,” Annette says.
She and her members regularly give back. In May, the club raised over $1,300 for the Arukah Project, a nonprofit helping survivors of sex trafficking in Santa Cruz County. They also collected over 140 stuffed animals for Teddy Bear with Heart, supporting local first responders.
Other causes they support include Second Harvest Food Bank, the Alzheimer’s Association Walk, Breast Cancer Awareness, Teen Kitchen, and Adopt-a-Family, where they sponsor multiple families each holiday season.
Ready to Join the Movement?
Call Annette and her team at Curves Aptos and mention this article for a FREE workout session.
Whether you’re returning to fitness or starting fresh, there’s a place for you in this strong, supportive community.
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Curves Aptos
7000 Soquel Dr, STE 1, Aptos
831-688-2348
Hours: Mon, Tues, Wed. & Fri. 6 am-1 pm and 3:30-6:30 pm. Thurs & Sat. 8 am-1 pm
www.Curves.come/get-started
www.facebook.com/WeAreCurvesStrongInAptos
TOP PHOTO: Curves Staff 2025
