New Approach to Fitness and Weight Loss
By Courtney Dimpel
Curves Aptos is located at 7000 Soquel Drive, just up the street from Mar Vista Elementary School, a convenient location for busy mothers with little extra time for exercise. Curves opens at 6 am and is open all day for the convenience of members. The purchase of Curves International in Nov 2012 by North Castle Partners has brought new life to the workout chain. This acquisition is responsible for the exciting new direction and new programs to take Curves into the future reaching out to new members of all ages and fitness levels.
Additionally, Curves has also rolled out an all-new workout system created by celebrity Jillian Michaels, popular host of the Biggest Loser TV show. These new workouts with Jillian Michaels combine the original Curves Circuit with functional, body-weight based exercises that increase strength, burn fat and kick start weight loss in just 30 minutes! Updated every month, the moves are structured to work muscles and increase heart rate for a more efficient workout preventing plateaus and muscle adaptations. View Behind the Scenes with Jillian Michaels: www.youtube.com/watch?v=GC6tRWkiZwc.
Curves Aptos provides a healthy community environment for women of all ages to develop life-long fitness and nutrition habits. We “strengthen women!” How does Janna and her team of trainers do this, and what makes them different than other gyms? The ingredients that make for their successful workout recipe are simple: Environment, Structure and Support.
Environment
Structure
Members are coached through a complete cardio and strength-training workout made up of resistance machines that work every major muscle group, two muscles at a time during the circuit. According to Curves, this burn’s an estimated 500 calories in just 30 minutes.* According to a study conducted by Texas A&M University in 2008, the Curves program increases calories burned at rest, reduces the symptoms of osteoarthritis, and helps women lose weight and maintain their weight loss.
“In 2012, we launched Curves Complete, offering women a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss,” said Janna, who is also a certified Curves Complete Coach.** “Our website is very user friendly and is accessible from your Smart Phone or tablet — a great way to track your daily progress and keep accountability.”
Support
The Aptos Curves reached “Elite” status in 2012, a distinction awarded by Curves International only to clubs that maintain the highest level of quality, service and attention to all their members. “Aside from this great recognition, it’s always been our goal to make your time at Curves Aptos a great experience!” said Janna.
“From the beginning, Curves was designed to be different than any fitness club or gym. For more than 20 years, we have been helping women transform their lives and we will continue this mission with exciting, effective programs that answer the needs of our members. We know you will love what you find when you workout at Curves. Come in today and see the difference that the NEW Curves can make for you!”
See you on the Circuit!
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Curves Aptos, Address: 7000 Soquel Drive, Aptos. Phone 831-688-2348 Facebook: www.facebook.com/CurvesAptos Locations: Aptos, Watsonville and Santa Cruz
*Calories are estimated and based on 150 lb female
**Each Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country.