Scotts Roseman
Santa Cruz, CA – New Leaf Community Markets’ Chief Financial Officer Kimberly Hallinan is assuming the role of General Manger for New Leaf Community Markets as well as the NorCal division of its parent company, New Seasons Market, effective immediately. She will be responsible for the day-to-day leadership of New Leaf and New Seasons stores in Santa Cruz, Capitola, Half Moon Bay, San Jose and Pleasanton. She is taking over some of the responsibilities of New Leaf Co-President Rex Stewart who is retiring. Stewart worked closely with New Leaf founder Scott Roseman for 25 years. Together, Roseman and Stewart built one of the leading natural food retailers in the U.S., as well as a model for how to use business as a force for good.
Kimberly Hallinan
Hallinan has been employed at New Leaf since its founding 29 years ago. She originally served as the company’s financial manager, while at the same time buying dairy products, frozen foods, and bread for the original store. She designed the first profit-sharing plan that has been a foundation for how New Leaf staff shares in the company’s success. She also wrote the company’s first business plan that resulted in initial financing to begin to grow the business. Since then, she has been a guiding force for the growth and success that New Leaf has achieved. Hallinan will report to Wendy Collie, Chief Executive Officer of New Leaf Community Markets and New Seasons Market.
New Leaf Co-President Roseman is stepping into a new role in support of both New Leaf and New Seasons Market. A 30-year veteran of the natural and organic food industry, Roseman will serve as the companies’ link to the industry and focus on the companies’ involvement in the B Corporation movement, the Independent Natural Food Retailers Association and other trade groups.
Carrying on a long New Leaf tradition, he will continue to seek out new and innovative products and practices to best serve customers. Roseman will continue to serve on New Leaf’s Board of Directors as well as the New Seasons Board.
Rex Stewart
“I believe these management changes will be beneficial for the company overall, for our talented and dedicated employees and for the communities we serve. With the company under the capable stewardship of Kimberly Hallinan, I am excited about having the flexibility to support the New Leaf vision in new ways,” said Roseman.
With eight stores, New Leaf has been serving the community for 29 years and is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. www.newleaf.com