Tom Moran, chief financial officer of Goodwill Central Coast since 2018, is the new president and chief executive officer, succeeding Ed Durkee.
Tom Moran
Moran had been serving as interim president and CEO.
Moran, who lives in Corralitos, served on the organization’s Board of Directors from 2009-2014 and was board chairman in 2013. He has 20 years of experience in retail strategic planning and finance, including CFO roles at Conn’s, Inc., and at West Marine, with prior experience at ARAMARK, Limited Brands, and CarMax Auto Superstores.
He has a bachelor’s degree in physics from College of the Holy Cross in Worcester, Massachusetts, and an MBA from Duke University’s Fuqua School of Business. He and his wife Lindora enjoy hiking and outdoor activities.
Goodwill Central Coast, a 501(c)3 non-profit, began in 1928 in the city of Santa Cruz and now operates retail stores in three counties: Santa Cruz, Monterey, and San Luis Obispo, employing more than 600 people. Each year Goodwill assists more than 13,000 job seekers get back to work and reclaim financial independence.