Floor Coverings Galore
By Edita McQuary
As it has been for many small business owners, 2020 was the most challenging year in the 44 years Rainbow Carpets and Floors of Watsonville has been in business.
“We are happy to say starting May 1, our business has started to come back,” according to owner Dean Sturtevant. “2020 was a very difficult year. My longtime customers blessed us with work, but it was few and far between for six to eight months. Half of our employees were laid off until April 1st. Suppliers have been a great help financially.”
He added, “We still service all of Santa Cruz County, not just Watsonville. Although our original location in Santa Cruz has been closed for good now, the low-overhead location at 416 Airport Boulevard, near Watsonville Airport, allows us to compete with all the big-box stores.”
Dean says he and his employees provide the high-quality service that the big-box stores are not able to provide. Personal relationships in the community and word of mouth referrals have been vital to their business.
They carry a wide range of popular brands such as Armstrong, Mannington, Shaw, Mohawk, as well as many others.
In the last several years, styles in flooring have changed.
Rainbow Carpets and Floors is installing tons of hardwood and Luxury Vinyl Tile flooring in residential and commercial areas. Luxury Vinyl Tile is durable and stable, resistant to moisture and climate, easy to install and maintain, and has the look and feel of real wood. Rainbow also carries a range of area rugs to cover your flooring.
Besides carpeting and Luxury Vinyl Tile, you will find a good selection of hardwood, laminates and ceramic tile in many styles. They also carry window coverings to meet your decorating needs.
Local brothers Don and Dean Sturtevant started this family-owned business, however, Don has been retired for a number of years. Dean and wife Rochelle, both Soquel High School graduates, have been running the business for 42 years with local employees, almost all of whom are bilingual in Spanish.
“We also have installers who have worked with us for 30 years. We are truly a local store that can handle any project that comes our way,” said Dean.
Rainbow Carpets and Floors prides itself on excellent customer service, free estimates and decorating service, and zero percent financing. The company is pleased to work with owners of residential and commercial buildings as well as with builders, real estate companies, and insurance restoration services.
Of course, there is sanitizer on hand as you walk in the door and the staff is careful to maintain Covid social distancing requirements while helping customers.
There is also a children’s area with a small table and chairs where kids can sit while their parents shop around.
As Dean says, “Flooring is what we do. It’s what we know better than anyone — it’s what we do better than anyone.”
Rainbow Carpets and Floors is located at 416 Airport Boulevard in Watsonville. Phone: 728-3131. Open Monday through Friday 8 a.m. to 5 p.m. and Saturday 9 a.m. to 5 p.m. Facebook