By Edita McQuary
Dean Sturtevant and his wife Rochelle have been in the local carpet and flooring business for 46 years.
Santa Cruz natives Dean and brother Don started the business, however, Don retired eight years ago.
When Don retired, Dean and Rochelle got out of the national buying group and became independent. They now have all local non-commissioned sales people, so there is no pressure involved in selling to customers.
Rainbow Carpets and Floors offer free professional in-home or in-office estimates. Some of their installers have been with them for 40 years offering the best quality installations in the Central Coast.
Rainbow Carpets and Floors offer top-quality material with box-store pricing.
Their goal is to provide customer service and satisfaction. They know the value of return customers. They are proficient both in residential and commercial projects.
Some past customers have been West Marine Corporate Office, Kirby School, Watsonville Hospital and many local churches.
They have also worked with local contractors on their flooring needs.
“I believe our advice and experience has saved clients a lot of money,” said Dean.
“We provide the high-quality service that the big box stores are not able to provide. Personal relationships in the community and word-of-mouth referrals have been vital to our business,” he added.
Rainbow Carpets and Floors carry a wide range of popular brands such as Armstrong, Mannington, Shaw, Mohawk, among many others. They also have a warehouse on site to facilitate getting customers the flooring they want.
Rochelle has been involved with Soquel Village Antiques for 15 years. She has some very interesting, high-quality antique furniture on display at the Airport Boulevard store in Watsonville.
Both Dean and Rochelle are Soquel High School graduates and have been married 41 years. They have five children and eight grandchildren.
In-store employee/estimator Genny Sabatino has been with them 15 years and Justin Foy recently joined them from a prior position in Santa Cruz.
“Flooring is what we know better than anyone – it’s what we do better than anyone,” said Dean.
Customers are invited to come see for themselves.
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Rainbow Carpets and Floors is located at 432 Airport Boulevard, Watsonville. Phone: 831-728-5092. Open Mon. — Fri. 8 a.m.-5 p.m.; Sat. 9 a.m.-6 p.m.
www.rainbowcarpetsandfloors.com