“The County is pleased to join this important effort to protect all users of our transportation network,” said Matt Machado, Santa Cruz County Public Works Director. “Whether in cities or in rural parts of the county, distractions imperil pedestrians, cyclists and motorists alike, and everyone deserve our respect and full attention.”
“As educators, the safety of our children is paramount to everything we do,” said Dr. Faris Sabbah, superintendent of the Santa Cruz County Office of Education. “We are beyond pleased to join the Street Smarts campaign to complement our ongoing efforts to assure the safe passage to and from school for all of our children.”
While alternative transportation modes are popular throughout Santa Cruz County, more needs to be done to improve bicycle and pedestrian safety according to data from the California Office of Traffic Safety, with the County experiencing a high number of cyclist- and pedestrian-involved traffic collisions.
The bilingual ad campaign includes awareness advertising within Santa Cruz Metro buses and on City of Santa Cruz vehicles. Street Smarts banners are also being installed on street poles in downtown Santa Cruz as well as along Water Street, Soquel Avenue and other locations.
Through a yearlong media campaign, messages are also being delivered in print and through radio broadcast and social media. UC Santa Cruz will continue delivering Street Smarts messaging to students, faculty and staff throughout their campus community.
Community partners also play important roles in supporting the Street Smarts mission. County Traffic Safety Coalition, Bike Santa Cruz County, Ecology Action, County Regional Transportation Commission, Santa Cruz Metro, Santa Cruz Police Department, Santa Cruz Neighbors and the Santa Cruz Warriors.
•••
For more information, visit www.cityofsantacruz.com/StreetSmarts.