New Approach to Fitness and Weight Loss
By Courtney Dimpel
With Curves being the leading chain of fitness centers for women in the world, Curves here in Aptos is helping women achieve new levels of fitness and health in just 30 minutes! Women of all ages are doing push-ups, planks, sumo touchdowns, burpees and loving it! Curves Aptos is locally owned and operated by a dedicated fitness professional and newly appointed Curves Corporate Mentor, Janna Malizia. In addition to managing the Aptos location, Janna assists other new club owners and trainers roll out new programs and workouts at their respective sites, to get women of all ages moving with Curve’s trend-setting 30-minute circuit workout so they are in control of their health and well-being.
Curves Aptos is located at 7000 Soquel Drive, just up the street from Mar Vista Elementary School, a convenient location for busy mothers with little extra time for exercise. Curves opens at 6 am and is open all day for the convenience of members. The purchase of Curves International in Nov 2012 by North Castle Partners has brought new life to the workout chain. This acquisition is responsible for the exciting new direction and new programs to take Curves into the future reaching out to new members of all ages and fitness levels.
Recent updates to the Curves workout plan include three online programs: Curves Smart, New Member Portal and Curves Complete. Curves Smart is a personal coaching system for tracking your workouts. The New Member Portal can be viewed from home or smart phone, and stores your workout data, progress, and personal profile. Members can connect in the Curves Community through various forums, in addition to gaining access to expanded workout and recipe databases. Curves Complete is the only program that includes exercise, meal plans and coaching — all in one place.
Additionally, Curves has also rolled out an all-new workout system created by celebrity Jillian Michaels, popular host of the Biggest Loser TV show. These new workouts with Jillian Michaels combine the original Curves Circuit with functional, body-weight based exercises that increase strength, burn fat and kick start weight loss in just 30 minutes! Updated every month, the moves are structured to work muscles and increase heart rate for a more efficient workout preventing plateaus and muscle adaptations. View Behind the Scenes with Jillian Michaels: www.youtube.com/watch?v=GC6tRWkiZwc.
Curves Aptos provides a healthy community environment for women of all ages to develop life-long fitness and nutrition habits. We “strengthen women!” How does Janna and her team of trainers do this, and what makes them different than other gyms? The ingredients that make for their successful workout recipe are simple: Environment, Structure and Support.
Environment
As you walk in a smiling trainer greets you. The bright and airy studio has brand new state-of-the-art equipment and mats set up in a very practical, easy to use circuit format. The music playing in conjunction with the circuit training is something you can’t help but move to. The women were focused and enthusiastic: working with certified coaches as they completed their Total Core Workout in just 30 minutes, which includes strength, cardiovascular and stretching. “The new Jillian Michaels routine is changing the way our members approach the circuit. It’s high intensity interval training (HITT) with metabolic conditioning and strength training has yielded great results for our members – changing body shapes and reducing body fat.” Modifications are provided so ALL levels can utilize the workout and the Curves coaches are always there to help you with form and safety.
Structure
Members are coached through a complete cardio and strength-training workout made up of resistance machines that work every major muscle group, two muscles at a time during the circuit. According to Curves, this burn’s an estimated 500 calories in just 30 minutes.* According to a study conducted by Texas A&M University in 2008, the Curves program increases calories burned at rest, reduces the symptoms of osteoarthritis, and helps women lose weight and maintain their weight loss.
“In 2012, we launched Curves Complete, offering women a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss,” said Janna, who is also a certified Curves Complete Coach.** “Our website is very user friendly and is accessible from your Smart Phone or tablet — a great way to track your daily progress and keep accountability.”
Support
While the Curves in Aptos remains true to form in terms of its franchise look and feel, it has something that other locations don’t, Janna Malizia and her staff. Fit, energetic, and passionate about motivating others to move, Janna has pioneered the Aptos Curves in 2002, and has been teaching fitness in its many forms for over 30 years.
The Aptos Curves reached “Elite” status in 2012, a distinction awarded by Curves International only to clubs that maintain the highest level of quality, service and attention to all their members. “Aside from this great recognition, it’s always been our goal to make your time at Curves Aptos a great experience!” said Janna.
“From the beginning, Curves was designed to be different than any fitness club or gym. For more than 20 years, we have been helping women transform their lives and we will continue this mission with exciting, effective programs that answer the needs of our members. We know you will love what you find when you workout at Curves. Come in today and see the difference that the NEW Curves can make for you!”
See you on the Circuit!
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Curves Aptos, Address: 7000 Soquel Drive, Aptos. Phone 831-688-2348 Facebook: www.facebook.com/CurvesAptos Locations: Aptos, Watsonville and Santa Cruz
*Calories are estimated and based on 150 lb female
**Each Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country.