Macy’s “Secret Garden” Fundraising Program Recipient In Capitola
Macy’s partners with the National Recreation and Park Association to raise funds for local parks nationwide, with every dollar matched by Macy’s, up to $250,000
Capitola, Ca – Jade Street Park has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign, that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Capitola can donate $1 or more at the register, with 100 percent of the donations benefiting Jade Street Park. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.
Jade Street Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.
Jade Street Park is owned by the Soquel Union School District, and operated by the City of Capitola.
“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Soquel Union School District Superintendent Henry Castaniada. Capitola City Manager, Jamie Goldstein echoed those comments, and added “Through this program and donations by Macy’s customers, we are excited about the increased awareness and additional funding for Jade Street Park. We greatly appreciate Macy’s support.”
“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks.
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit www.parksandrecreation.org.